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Wanted: new project slogan

Josh berkus
All,

I'll disagree with Rob that there's any issue with our logo, and the
branding on the name is too entrenched to change.

However, I think for 9.0 it's time for a new project slogan.

There's several problems with our current slogan:

"The Most Advanced Open Source Database"

(1) "most advanced" suggests that PostgreSQL is complex and
unapproachable by non-DB-experts.  It doesn't exactly encourage Drupal
and Wordpress geeks to give us a try, and as a result some potential PG
users are turning to CouchDB and MongoDB.

(2) LucidDB, Hadoop, Cassandra and others could now argue that "most
advanced" really depends on how you define "advanced".  While we are
still the most advanced general-purpose OSDB, they are ahead of us in
specific areas.

(3) A new slogan for 9.0 could help punch up the release and get some
people to try 9 who turned away from previous versions.

Given the above, I'd like to start this thread asking for suggestions
for a new project slogan.  When we have 4-5 solid ideas, we can put it
to a vote on a survey site somewhere.

--Josh Berkus

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Re: Wanted: new project slogan

Joshua D. Drake
On Mon, 2010-01-25 at 11:30 -0800, Josh Berkus wrote:
> All,
>
> I'll disagree with Rob that there's any issue with our logo, and the
> branding on the name is too entrenched to change.

> (3) A new slogan for 9.0 could help punch up the release and get some
> people to try 9 who turned away from previous versions.
>
> Given the above, I'd like to start this thread asking for suggestions
> for a new project slogan.  When we have 4-5 solid ideas, we can put it
> to a vote on a survey site somewhere.

Woot! +1

PostgreSQL
The world's open source database




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Re: Wanted: new project slogan

Adrian Klaver-3
In reply to this post by Josh berkus
On 01/25/2010 11:30 AM, Josh Berkus wrote:

> All,
>
> I'll disagree with Rob that there's any issue with our logo, and the
> branding on the name is too entrenched to change.
>
> However, I think for 9.0 it's time for a new project slogan.
>
> There's several problems with our current slogan:
>
> "The Most Advanced Open Source Database"
>
> (1) "most advanced" suggests that PostgreSQL is complex and
> unapproachable by non-DB-experts.  It doesn't exactly encourage Drupal
> and Wordpress geeks to give us a try, and as a result some potential PG
> users are turning to CouchDB and MongoDB.
>
> (2) LucidDB, Hadoop, Cassandra and others could now argue that "most
> advanced" really depends on how you define "advanced".  While we are
> still the most advanced general-purpose OSDB, they are ahead of us in
> specific areas.
>
> (3) A new slogan for 9.0 could help punch up the release and get some
> people to try 9 who turned away from previous versions.
>
> Given the above, I'd like to start this thread asking for suggestions
> for a new project slogan.  When we have 4-5 solid ideas, we can put it
> to a vote on a survey site somewhere.
>
> --Josh Berkus
>

The Database for Restful Nights
The Elephant Never Forgets
Stability,Extendability,Community

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Re: Wanted: new project slogan

Dave Page-7
In reply to this post by Josh berkus
<sigh>Might have been better to suggest this before we ordered a
shedload of swag using the current tagline after discussion here :-(

On 1/25/10, Josh Berkus <[hidden email]> wrote:

> All,
>
> I'll disagree with Rob that there's any issue with our logo, and the
> branding on the name is too entrenched to change.
>
> However, I think for 9.0 it's time for a new project slogan.
>
> There's several problems with our current slogan:
>
> "The Most Advanced Open Source Database"
>
> (1) "most advanced" suggests that PostgreSQL is complex and
> unapproachable by non-DB-experts.  It doesn't exactly encourage Drupal
> and Wordpress geeks to give us a try, and as a result some potential PG
> users are turning to CouchDB and MongoDB.
>
> (2) LucidDB, Hadoop, Cassandra and others could now argue that "most
> advanced" really depends on how you define "advanced".  While we are
> still the most advanced general-purpose OSDB, they are ahead of us in
> specific areas.
>
> (3) A new slogan for 9.0 could help punch up the release and get some
> people to try 9 who turned away from previous versions.
>
> Given the above, I'd like to start this thread asking for suggestions
> for a new project slogan.  When we have 4-5 solid ideas, we can put it
> to a vote on a survey site somewhere.
>
> --Josh Berkus
>
> --
> Sent via pgsql-advocacy mailing list ([hidden email])
> To make changes to your subscription:
> http://www.postgresql.org/mailpref/pgsql-advocacy
>


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Re: Wanted: new project slogan

Josh berkus
On 1/25/10 12:22 PM, Dave Page wrote:
> <sigh>Might have been better to suggest this before we ordered a
> shedload of swag using the current tagline after discussion here :-(

Hopefully you didn't order anything with "8.5" on it.

Besides, I didn't see the swag thread, unless it's "new mug design".

--Josh



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Re: Wanted: new project slogan

Rafael Martinez, Guerrero
In reply to this post by Josh berkus
Josh Berkus wrote:

> Given the above, I'd like to start this thread asking for suggestions
> for a new project slogan.  When we have 4-5 solid ideas, we can put it
> to a vote on a survey site somewhere.
>

PostgreSQL / It just works
PostgreSQL / Works for you
PostgreSQL / Will not let you down
PostgreSQL / Looks after your data
PostgreSQL / Your SQL database
PostgreSQL / Your next database

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Re: Wanted: new project slogan

Dave Page-7
In reply to this post by Josh berkus
On Mon, Jan 25, 2010 at 9:51 PM, Josh Berkus <[hidden email]> wrote:
> On 1/25/10 12:22 PM, Dave Page wrote:
>> <sigh>Might have been better to suggest this before we ordered a
>> shedload of swag using the current tagline after discussion here :-(
>
> Hopefully you didn't order anything with "8.5" on it.

No, we're not that dappy.

> Besides, I didn't see the swag thread, unless it's "new mug design".

It was. Following that thread we ordered lots of mugs and shirts.

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Re: Wanted: new project slogan

Raymond O'Donnell
In reply to this post by Josh berkus
On 25/01/2010 19:30, Josh Berkus wrote:

> All,
>
> I'll disagree with Rob that there's any issue with our logo, and the
> branding on the name is too entrenched to change.
>
> However, I think for 9.0 it's time for a new project slogan.
>
> There's several problems with our current slogan:
>
> "The Most Advanced Open Source Database"

"The most reliable open source database".

Ray.

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Re: Wanted: new project slogan

Dimitri Fontaine-3
In reply to this post by Josh berkus
Josh Berkus <[hidden email]> writes:
> However, I think for 9.0 it's time for a new project slogan.

  The Professional Database Solution

I'm failing to find an English phrase (or single world) to express that
PostgreSQL is offering way more than just data storage. Like a protocol,
an extensible system (types, operator classes, indexes, user functions),
a development system, etc.

So in lots of cases where you need 3-tier architecture, the middleware
part can be (and more often than not, is best) implemented inside
PostgreSQL.

Regards,
--
dim

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Re: Wanted: new project slogan

Mike Ellsworth
In reply to this post by Josh berkus
- Start here. Get there.

- If your Data is Important

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Re: Wanted: new project slogan

Oliver Kohll-2
Just from the key words in http://www.postgresql.org/about/:

Open Source Power and Reliability

or Power with Integrity

(a play on 'integrity' you see, but don't know whether plays on words are a good idea)

Oliver Kohll


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Re: Wanted: new project slogan

Magnus Hagander-2
In reply to this post by Dave Page-7
2010/1/26 Dave Page <[hidden email]>:

> On Mon, Jan 25, 2010 at 9:51 PM, Josh Berkus <[hidden email]> wrote:
>> On 1/25/10 12:22 PM, Dave Page wrote:
>>> <sigh>Might have been better to suggest this before we ordered a
>>> shedload of swag using the current tagline after discussion here :-(
>>
>> Hopefully you didn't order anything with "8.5" on it.
>
> No, we're not that dappy.
>
>> Besides, I didn't see the swag thread, unless it's "new mug design".
>
> It was. Following that thread we ordered lots of mugs and shirts.

Don't forget there is a lot of other stuff with that slogan on it.
Rollups, posters, etc - all the kind of re-usable conference stuff
that you don't replace every time.

You should probably count at least a couple of thousand dollars in
pure replacement costs (not counting work time of course).

But in general, it's usually claimed that's a small part of the cost
of replacing a logo or slogan. You might want to do some kind of
cost-analysis on what this is actually going to cost before pushing
something like that through.

(Oh, and when talking about other databases claiming to be more
advanced. If you're comparing with other OSS databases, mysql still
claims to be the most popular opensource database, and I don't see
sqlite complaining loudly about that - though I believe they have a
lot more installations. not to mention berkeleydb)

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Re: Wanted: new project slogan

Erik Rijkers
In reply to this post by Josh berkus
On Mon, January 25, 2010 20:30, Josh Berkus wrote:
>
> a new project slogan.
>



  PostgreSQL - The Open Source Elephant Memory




Erik Rijkers






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Re: Wanted: new project slogan

Greg Sabino Mullane
In reply to this post by Josh berkus

-----BEGIN PGP SIGNED MESSAGE-----                              
Hash: RIPEMD160                                                


> However, I think for 9.0 it's time for a new project slogan.
>                                                            
> There's several problems with our current slogan:          

Nobody has ever raised any issues with our slogan before, though...

> (1) "most advanced" suggests that PostgreSQL is complex and
> unapproachable by non-DB-experts.  It doesn't exactly encourage Drupal
> and Wordpress geeks to give us a try, and as a result some potential PG
> users are turning to CouchDB and MongoDB.                              

Because we have "advanced" in our slogan?! Seems unlikely.

> (2) LucidDB, Hadoop, Cassandra and others could now argue that "most
> advanced" really depends on how you define "advanced".  While we are
> still the most advanced general-purpose OSDB, they are ahead of us in
> specific areas.                                                      

Well, sure, but that's going to be true no matter what
superlative we choose.

> (3) A new slogan for 9.0 could help punch up the release and get some
> people to try 9 who turned away from previous versions.

Agreed with the first, but not the second.

> Given the above, I'd like to start this thread asking for suggestions
> for a new project slogan.  When we have 4-5 solid ideas, we can put it
> to a vote on a survey site somewhere.

- -1 on the slogan change. But... <humor>

Oh, I can't resist.. :) How about:

PostgreSQL: Unpronounceably awesome!

PostgreSQL: The most powerful software you can't pronounce

PostgreSQL: The open source Oracle with the funny name

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Re: Wanted: new project slogan

Gabriele Bartolini-5
In reply to this post by Josh berkus
Josh Berkus ha scritto:
> Given the above, I'd like to start this thread asking for suggestions
> for a new project slogan.  When we have 4-5 solid ideas, we can put it
> to a vote on a survey site somewhere.
>
>  

My first suggestion is a very simple and "humble" one: :)

PostgreSQL
Open-Source Database


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Re: Wanted: new project slogan

Joshua D. Drake
On Tue, 2010-01-26 at 17:43 +0100, Gabriele Bartolini wrote:

> Josh Berkus ha scritto:
> > Given the above, I'd like to start this thread asking for suggestions
> > for a new project slogan.  When we have 4-5 solid ideas, we can put it
> > to a vote on a survey site somewhere.
> >
> >  
>
> My first suggestion is a very simple and "humble" one: :)
>
> PostgreSQL
> Open-Source Database

Or...

PostgreSQL
The Open Source Database

Of course I know that isn't going to happen, because for some reason we
must all get along, but man... the stomping we could do with that.

Joshua D. Drake



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Re: Wanted: new project slogan

Gabriele Bartolini-5
Joshua D. Drake ha scritto:
> PostgreSQL
> The Open Source Database
>  
I had actually thought about this as well, but I deliberately removed
the 'The' article, as I would love users to add it. :)

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Re: Wanted: new project slogan

Michael Alan Brewer
PostgreSQL
*Your* Open Source Database

---Michael Brewer
[hidden email]

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Re: Wanted: new project slogan

Joshua D. Drake
On Tue, 2010-01-26 at 12:00 -0500, Michael Alan Brewer wrote:
> PostgreSQL
> *Your* Open Source Database


Ohhhhhhh..... I like that.

Joshua D. Drake



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Re: Wanted: new project slogan

Joshua Kramer
In reply to this post by Oliver Kohll-2

> Open Source Power and Reliability

Here's a novel idea.  Can we create a slogan (and other marketing
collateral) without the use of the term "Open Source"?  This may give
Postgres a 'foot in the door' to those entities who are irrationally
afraid of Open Source software... I am aiming directly at the vast
majority of SQL-Server workloads for which SQL-Server's advanced features
(reporting, DotNet integration, etc) are not needed.  For example:

Postgres: Security, Power, and High Performance

vs.

Postgres: Open Source Security, Power, and High Performance

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